how do coupon companies make money?
I’m doing some research for my MBA program, and I need to know: How do coupon clearinghouses make money from manufacturers?
In other words, when a manufacturer, say Proctor & Gamble, wants to increase sales they hire someone to print and distribute coupons for them. What does P&G pay for this service?
Posted on April 9, 2010 at 3:43 pm by admin · Permalink
In: Coupon Q&A · Tagged with: amp, coupons, mba program, money, proctor
In: Coupon Q&A · Tagged with: amp, coupons, mba program, money, proctor
on April 9, 2010 at 3:44 pm
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They must be paying something or people would not work for them. This sounds like research you need to do at the library.
on April 9, 2010 at 3:44 pm
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They print the coupons for the company and the company has to pay whoever printed the coupons….
At least thats what i think.
on April 9, 2010 at 3:44 pm
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It’s technically advertising, so the company puts it into their advertising budget.
on April 9, 2010 at 3:44 pm
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If you’re looking for a specific dollar amount that’s dependant on the cupon, the amount and the distribution area but they would pay the company to print and distribute the cupons
on April 9, 2010 at 3:44 pm
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print and distribute costs.
on April 9, 2010 at 3:44 pm
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The coupon company charges a fee to the company to create the coupon (and handle the redemption). This is a form of advertising and promotion and is done to increase market share, introduce new products to the public, create brand loyalty, etc. Companies budget for this type of expense. The actual fees vary widely. You could call or write to companies and ask what their budget is and also check their company annual reports for the line item.
on April 9, 2010 at 3:44 pm
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this are one kind of advertising yar
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